For generations, people everywhere used round storage canisters to keep dry ingredients (like flour, sugar, coffee and pasta) fresh. Round canisters were believed to be simpler for brands to manufacture and easier for users to seal.
OXO challenged the norm with its line of POP Containers, proving to consumers they can have the total package: easy-to-open, airtight and space-efficient dry food storage containers.
Fun Fact: The friendly shape and pop-up functionality of the POP Container button was inspired by our iconic Salad Spinner. In research we found that it encouraged users to “reach out and touch it.”
In 1990, OXO staged a revolution (of sorts) by offering an easy-to-use, high-performing alternative to uncomfortable and ineffective kitchen gadgets. OXO's innovative take on the traditional Swivel Peeler, complete with its pudgy black handle, raised consumers' expectations of what could be expected from household products.
Today OXO offers over 800 products, each developed with a close (some might say "obsessive") attention to detail. Our goal is to deliver products that maximize comfort AND performance, illustrating our mission to create innovative consumer products that make everyday living easier.
OXO employees believe there are two rules that should guide product development: First, every new product must deliver a tangible improvement over the existing product. Second, the functionality should never be sacrificed for its aesthetics – above all it should work well.
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