For durability, toughness, and classic style, shop G-SHOCK analog-digital and digital watches. Our digital watches withstand nearly any adventure you can think of with features such as water resistance up to 200 meters, shock proof, and more. Shop additional features such as fitness tracking capabilities, compasses, solar-powered, and more. Your new digital watch awaits.

Casio

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.